Primates are popular species in wildlife tourism contexts and provide economic benefits to habitat countries where primate based tourism activities are a part of the country’s tourism economy. Primate tourism runs a broad gamut from safari-like
expeditions within remote primate habitats to designated monkey parks and incidental primate tourism. In most forms of
primate tourism, primate ecology and behaviour are directly influenced by humans, making these interfaces particularly
relevant for examination using the lens of ethnoprimatology. While several studies have assessed the impact of tourism on
primates, little is known about people’s motivations for observing monkeys for recreational purposes. Here we present two case studies—the Jigokudani Monkey Park, Japan, and the Telaga Warna Nature Recreational Park, Indonesia—where we provide quantitative assessments of people’s motivations for visiting managed (monkey parks) and unmanaged (incidental) monkey tourism sites. We further show that management regimes, socio-demographic attributes, previous experience of interactions with macaques, and feeding them play a role in people’s desire to visit macaque tourism sites. In Japan, those who had interacted with macaques before were more likely to visit the park to observe macaques clearly and at close quarters. In contrast, respondents in Indonesia were more interested in the recreational opportunities offered by the nature reserve rather than in macaques. However, here too, people who had interacted with macaques earlier were more likely to visit incidental macaque tourist sites for the sole purpose of viewing or interacting with macaques. Almost 50% of the Japanese respondents visited the monkey park due to personal inclinations, while less than 14% of people in Indonesia visited the park of their own volition. Also, over 57% of the Japanese respondents said that visiting monkey parks helped them gain a better understanding of macaque behaviour, whereas only about 26% respondents said likewise in Indonesia. Unlike the Japanese respondents, most of the Indonesian respondents engaged in feeding macaques. These findings suggest that management regimes as well as socio-demographic attributes may influence people’s motivations to visit macaque tourism sites.