Our results illustrate that mistletoe and lantana, not fruit harvest, are the main drivers of amla decline, and these species are likely to be driving the decline of other Indian dry forest tree species. Management directed only at limiting fruit harvest will be ineffective. Instead, control of both invasive species combined with temporary protection from grazing is urgently needed. The ban on fruit harvest in Indian protected areas is not an effective conservation policy for these species. Harvest is not necessarily the main cause of decline for NTFP species. Management plans for NTFP and other at‐risk species must consider the relative effects of different drivers of decline, including direct and indirect effects of invasive species.