Internet and digital technology has revo-lutionized the rate and efficiency with which data and knowledge are transmit-ted and shared among people. In particu-lar, the social media such as Facebook, Google+, Twitter, Flickr, e-mail discus-sion groups, etc.1, has shrunk the com-munication space like never before and has turned out to be powerful agents for obtaining rapid news updates. Their rela-tively easy access through computers, mobile phones and a host of other gad-gets have made these very user friendly so much so they are probably the most frequently used technologies today. No wonder then an army of social network-ing sites are set afoot that transmit and share information on almost infinite number of issues ranging from archae-ology to zoology or from sighting traffic offenders to stars in the night sky. Here, I discuss a specific case of how social network and Internet media can effec-tively be used in biodiversity mapping and conservation.