Red lists of taxa are important documents guiding the prioritization of conservation efforts. However the actual process of arriving at red lists has been contentious, because of the paucity of hard ecological data. In this article, we examine the red listing of plant species at two geographical scales: regional and local in the Western Ghats, India. At the regional level, we compared the rarity (or abundance) of the red listed and the co-occurring non-red-listed species in fifteen sites across Western Ghats. For the local level analysis, we compared the distribution and demographic profile of red-listed medicinal plants with co-occurring non-redlisted species at two field sites in the Western Ghats. At both the regional and the local scales, our analyses showed that the red-listed species, as a group are not any more disadvantaged than the non-red-listed species. Our results lay caution on the process of inclusion of species in red-lists and urge the necessity of strong field data to make the red-listing process more robust.